Thanks to AT&T hosting their own video advertising their DirecTV service.
Add this to the growing list of commercials that I’m forced to see, forget, see again enough times to form an opinion on.
AT&T calls this commercial “The Break Up” and I would sure hope the guy downstairs is going to break up with this lady. This lady who is just throwing his possessions out of the window. Which I get in an 80s sense of humor but then she throws his guitar which is expensive. Which I also don’t really care about but then she throws out their cable box and that’s the part that I find objectionable.
Not only is that highly irresponsible but extremely dangerous! If he got hit by it, that’s assault. It isn’t even funny in a small way.
I found this website :
Wherein I’m not alone in finding the ad a poor use of television time. It also seems counterproductive, I wouldn’t want to purchase or pay for a service that thinks this is a good idea to promote.
That’s not even dealing with the race issue, which I hadn’t really noticed while watching the video. That doesn’t show African American women in a positive light.
I also don’t get how she already has digital cable after throwing the box away? Did they already have digital cable so the box was no longer needed?
People are also commenting on what if it was the man throwing her stuff out the window and how that would have been received. Probably not worst but it would have been different as I’m not sure I’ve ever seen it portrayed that way. It is almost always woman throwing man’s stuff out – usually justified in more than a thirty second ad but throwing an electronic item out the window should never be allowed. Like pouring bacon grease down any drain, it shouldn’t happen under any circumstances.
Who is this commercial directed towards? Young women who just suffered a horrible break up? That seems pretty niche.
